Your Partner in Building a Strong and Memorable Brand Identity!
Brand Creation.
Are you looking to establish your brand in the market or refresh your existing brand identity to better reflect your business?
I’m an experienced brand strategist and designer who will work with you to understand your business and its goals and create a brand identity that perfectly captures your unique voice and personality. Whether you’re just starting out or looking to revamp your existing brand, I’ll help you stand out from the crowd and make a lasting impression on your audience.
I understand the importance of a strong and consistent brand identity for the success of your business. That’s why I create custom brand guidelines to ensure that your brand remains consistent across all platforms and materials. From your logo and colour palette to your tone of voice and messaging, I’ll help you create a brand that reflects your business and appeals to your target audience.
My goal is to help you build a brand that not only looks great but also helps you achieve your business goals. Whether you’re looking to increase brand recognition, attract new customers, or establish yourself as a leader in your industry, I’ve got you covered.
So why wait? Let’s work together to create a brand that sets you apart and drives your business forward. Contact me today to learn more about my brand creation services and how I can help you build a strong and memorable brand identity.
Brainstorm
I will discuss your project with you which will continue through a series of development stages to complete the design.
Research
I will look at other companies’ brand's competitors to learn how they are successful and give you the right place on the market.
Design proposal
The key part in establishing a brand identity is defining the visual elements within your branding – a logo, colour palette, typeface(s), and brand voice.
Results
Once the core brand identity is established, you then need to build discipline around how that identity is used in every piece of communication that comes from your brand.
Your brand is how people perceive you – not just in a marketing sense, but in a total sense. It’s what people think and feel when they see your business, and is influenced by every experience people have with you. From customer service, to purchasing experiences, to social media posts, every action taken by your company is connected back to your brand and contributes to it.
Branding (or a brand/visual identity) is then the visual representation of your brand and makes up the elements people see in marketing – logos, colours, typefaces, and a brand voice. This identity plays a central role in shaping the perception of your brand, allowing you to define the experience you convey to customers. It enables your company to control how you tell your story, instead of others telling the story for you.
Quality branding brings some incredible advantages, and we wanted to highlight some of the most important.
Firstly, it elevates your image and changes how people perceive you for the better. Thoughtful, considered branding adds credibility, legitimacy, and trustworthiness to a business because people can sense the care that has been put into how that brand presents itself.
So, in summary, branding means better first impressions, more memorable marketing, and deeper connections with people. Therefore, investing in branding is crucial to long-term growth. It gets customers through the door, and keeps them there.
Generally, there are 4 key elements to a brand identity – a logo, colour palette, typeface(s), and brand voice. Each of these elements should be carefully matched to give cohesive branding. There is often a misconception that a logo is the brand identity, but the reality is it’s only part of it.
In terms of how to make these elements match, this all comes down to making sure they all pull in the same direction. In our own process, we first work to thoroughly understand the story, values, culture, and vision of a brand, then create an identity where each of the visual elements is inspired by that background.
Once the core brand identity is established, you then need to build discipline around how that identity is used in every piece of communication that comes from your brand.
